Email Specialist Job at Green Thumb Industries (GTI), Chicago, IL

QlQrWnBrNG9hb0VEY1cyTlF1RU9HVXFI
  • Green Thumb Industries (GTI)
  • Chicago, IL

Job Description

The Role

We are looking for a qualified self-starter to join our rapidly growing eCommerce team as an Email Specialist. This individual will support RISE Dispensary's CRM Program by leading the configuration, testing, and execution of email communications to our growing audience of customers and RISE Rewards members. The Email Specialist will own content calendar planning, email configuration, and reporting for 4-5 of our key markets while working closely with Regional Marketing Managers and local buying teams to drive online sales by highlighting promotions, initiatives, and deals in RISE emails. The Email Specialist will proactively identify opportunities to optimize the performance of market email programs through ongoing data analysis, reporting, and consistent testing. This role reports to the Email Marketing Manager and will work alongside one additional Email Strategist along with Web, Marketing, Design, Content, Product, Engineering and BI teams.

Responsibilities

* Own the day-to-day configuration, testing, and execution of email marketing communications to RISE customers, patients, and rewards members in 6 - 7 key markets.

* Lead weekly calls with Regional Marketing Managers and local buying teams to understand market priorities, develop content calendars, and review program performance.

* Use Monday.com to manage projects, collaborate with internal creative teams, and provide guidance and feedback on written and designed email assets.

* Collaborate with Merchandising Specialists and Website Manager to ensure cross-channel coordination on national marketing initiatives and market-level promotions.

* Provide regular performance reports to internal and external partners that include data on email opens, clicks, conversion rates, sales, unsubscribes, and more.

* Contribute to quarterly CRM reports and provide detailed, data-driven insights on performance and recommended optimizations in your respective markets.

* Support various strategic programs via one-time and automated email campaigns across the customer lifecycle including promotional, welcome, win-back, post-purchase, loyalty, retention, surveys, and more.

* Act as liaison between the CRM team and brand stakeholders

Qualifications

* Bachelor's degree or equivalent practical experience

* 2+ years of Email Marketing experience (retail category experience preferred but not required)

* Strong interpersonal skills. This role is highly collaborative with both internal and external partners, so we're looking for a passionate and agile relationship builder. Someone with experience in account management or client management would be a plus!

* Must have hands-on email service provider experience and be proficient in building marketing campaigns and workflows within HubSpot, MailChimp, Email Studio, or equivalent

* Basic understanding of audience segmentation and basic email marketing KPIs such as open rate, click rate, unsubscribes, bounces, etc.

* A strong attention to detail and commitment to quality assurance and proofreading processes.

* Passion for data and focus on business KPIs, to effectively prioritize projects based on potential business impact

* Strong organizational and time management skills to support juggling day-to-day responsibilities with longer-term projects and urgent projects as-needed. This is a fast-paced, dynamic role.

* Understanding of privacy laws including CAN-SPAM, GDPR, TCPA and other email/SMS compliance regulations a plus.

* Knowledge of Canva, HTML & SQL is a plus, but not required.

* Knowledge of the cannabis industry a plus, but not required.

Additional Requirements

* Must pass any and all required background checks

* Must be and remain compliant with all legal or company regulations for working in the industry

* Must possess valid driver's license

* Must be a minimum of 21 years of age

* Must be approved by state badging agency to work in cannabis industry

Job Tags

Temporary work, Local area, Immediate start,

Similar Jobs

The Evolvers Group

Medical Document Writer Job at The Evolvers Group

Required Experience: Minimum 3+ years of experience developing advance planning documents preferred. Minimum 3+ years prior state government/public sector experience with health and human services programs preferred (such as Medicaid, MMIS, claims processing, eligibil...

Workers' Advocate Law Group PC

Employee Rights Litigation Paralegal Job at Workers' Advocate Law Group PC

 ...Description Do you feel called to defend the rights of working people and their families? Workers' Advocate Law Group PC in New York...  ...document filed, every fact uncovered, every follow-up call made, a human being's dignity is being honored. That just around the corner... 

HR Butler

HR Consulting Specialist Job at HR Butler

Join our dynamic growing team at HR Butler as a Full Time HR Consulting Specialist in Dublin! This is an exciting opportunity for an experienced HR professional with consulting experience to work onsite with a diverse range of clients. As a key member of our team, you... 

Compass Group

CATERING ATTENDANT (PART TIME) Job at Compass Group

 ...Location: Florida International University We are hiring immediately for a part time CATERING ATTENDANT position. Address : Panther Catering @ FIU -11200 S.W. 8th Street, Miami, FL 33199. Note: online applications accepted only . Schedule :Part time... 

Infinera

Data Scientist/Analyst Internship Job at Infinera

ContractorLeverage data engineering and data science to provide analytical insights, contribute to and help deliver risk data mining, data warehouse construction, data cleaning/restructuring, and machine learning application in partnership with internal audit, risk control...