Job Description

We are seeking an experienced and well-versed Marketing Director to join our team and play a crucial role in developing and executing Marand's marketing strategy and overall brand awareness. The Marketing Director is responsible for working closely with the operations team to deliver the best construction experience to our clients.Estimated Start Date: January 7th, 2025About UsIn 1999, armed with an Electrical Engineering degree, 14 years of business experience with HoechstCelanse and a restless entrepreneurial spirit, Francisco Alvarado decided to embark on a new ventureand Marand Builders, Inc was established. Since the conception of Marand, our goal has been tounderstand the individual needs of our customers and provide them with a customized solution. Wehave built our reputation on reliability, attentiveness, and quality of execution. We succeed when wehave provided our clients with the best construction experience. We started in Charlotte, NC, but rapidly expanded to cover the Carolinas, Mid-Atlantic and Southeast US regions. We have 7 regional offices inVirginia, North Carolina, Georgia, and Florida. Our team of highly talented professionals has allowed usto become a preferred vendor with many of our clients, exceeding 95% repeat business. Marandspecializes in serving the healthcare, financial services, commercial / administrative and light-industrialindustries.Our ideal candidate will have:A bachelor's degree in marketing with ten years of experience working for a General Contractor, Architect or Engineer in the commercial construction industry.Experience coordinating and orchestrating complex RFXs with the business development and operations teams. Strong organizational, problem-solving, and analytical skills.Ability to manage priorities and workflow.Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.Good judgement with the ability to make timely and sound decisions.Creative, flexible, and innovative team player.RequirementsBachelor's degree (B.A.) or equivalent in a related field.At least ten years' related experience in the AEC Industry.Proficient in Adobe InDesign and other industry leading marketing/design software.Demonstrated proficiency in supervising and motivating subordinates.Proven experience in developing and executing successful marketing campaigns, project pursuits, and managing a team.Strong understanding of digital marketing, SEO, social media, and content marketing.Analytical skills with experience in data-driven decision-making and familiarity with marketing analytics tools.Commitment to excellence, detail and high standards of Marand Builders' image.Excellent written and oral communication skills.Excellent presentation skills.Basic competence in subordinates' duties and tasks.Demonstrated ability to plan and organize projects.Proficient in Microsoft Office.Proven leadership and business acumen skills.Proven ability to handle multiple projects and meet deadlines.ResponsibilitiesDirects the development and execution of comprehensive, measurable strategic marketing plans to meet goals and objectives of the company.Oversee the development and maintenance of marketing budget, allocate resources effectively, and ensure optimal return on investment.Develops and implements aggressive and creative marketing campaigns, promotions, and programs.Directs, coordinates, and supervises the development, design, and production of promotional and collateral materials, RFPs of varying complexities, and RFP presentations in collaboration with the Operations team and Business Development.Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities.Oversees development of plans, programs, and promotions to improve market penetration and meet corporate objectives.Directs the coordination, management, and communication of market research and competitive analysis.Develops, maintains, and manages consistent corporate image throughout all marketing and promotional materials and product lines.Manage and mentor a team of marketing professionals. Provide guidance, set performance expectations, and foster a collaborative and innovative environment.Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.Participate in at least (1) local focused industry networking organization in the capacity of a committee or Board Member. Work closely with the Business Development Director and applicable Operations teams in strategy, creation, and delivery of content. Performs other related duties as assigned by management. Physical Demands: The individual typically works in an office environment and uses a computer, telephone and other office equipment as needed to perform duties.The employee is regularly required to sit, talk, or hear. Generally, the job requires 70% sitting, 15% walking, and 15% standing.Frequently required to use repetitive hand motion, handle, or feel, and to stand, walk, reach, bend or lift up to 20 pounds.Please note that climbing stairs is a physical requirement. Some offices contain an elevator, but one must be able to use stairs for fire drills and emergenciesWork EnvironmentThe noise level in the work environment is typical of that of an office. Individuals may encounter frequent interruptions throughout the workday. This job is performed in a generally clean and healthy environment.The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Marand Builders

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